
I am a graphic designer with Appalachian roots, bringing a practical mindset to creative challenges. I currently focus on branding and digital media through my role as a Design & Advertising Coordinator with the West Virginia Department of Tourism. I thrive on breaking down complex ideas and developing thoughtful design solutions that are both functional and visually engaging.
Conduct comprehensive stakeholder interviews to gather project requirements, perform in-depth user research to uncover pain points and preferences, and analyze market trends and competitor offerings.
Engage in brainstorming sessions to generate innovative ideas, create wireframes to establish layout and functionality, and develop high-fidelity prototypes that bring the design to life.
ensure the design effectively meets user needs and functions as intended. This phase focuses on validating design decisions and making necessary adjustments based on user feedback.
To finalize the design and oversee its implementation while evaluating its impact. This phase ensures a smooth transition from design to development and assesses the success of the project post-launch.