Avater Image

50+

Projects success rate 99%

12+

Award for digital innovation
About Me

Hi, I’m Ralph

I am a graphic designer with Appalachian roots, bringing a practical mindset to creative challenges. I currently focus on branding and digital media through my role as a Design & Advertising Coordinator with the West Virginia Department of Tourism. I thrive on breaking down complex ideas and developing thoughtful design solutions that are both functional and visually engaging.

Experience

My Design Journey

West Virginia Department of Tourism
Design & Advertising Coordinator
Design Coordinator
February 2024 – Present
May 2022 - January 2024
How I Work

Work Process

01
Research & Discovery

Conduct comprehensive stakeholder interviews to gather project requirements, perform in-depth user research to uncover pain points and preferences, and analyze market trends and competitor offerings.

Concept & Design

Engage in brainstorming sessions to generate innovative ideas, create wireframes to establish layout and functionality, and develop high-fidelity prototypes that bring the design to life.

02
03
Testing & Refinement

ensure the design effectively meets user needs and functions as intended. This phase focuses on validating design decisions and making necessary adjustments based on user feedback.

Implementation & Review

To finalize the design and oversee its implementation while evaluating its impact. This phase ensures a smooth transition from design to development and assesses the success of the project post-launch.

04